The primary goal of every online business, whether small, medium or large, is to make profit while providing value to its customers. However, the growth of your business depends on paying attention to vital components of your ecommerce business.
Ecommerce business models have become common and popular across the world because they are easy to set up and are not subjected to geographical constraints. Many business owners, including those that have physical stores, endeavor to promote their business online because it is an effective way to grow their business as it creates awareness for the business and increases customer base.
So, let’s say you have just built your online store using woocommerce or wordpress and you have showcased all your amazing products with a discount to incentivize your prospects. You have started making sales but not as much as you would like and this is affecting your business revenue.
In this article, I am going to highlight 5 effective tactics that you should implement to increase sales on your ecommerce store.
Below are effective tactics that can help increase sales and revenue;
- Display Customer Testimonials: Study shows that 92% of customers read online reviews before making a purchase. The effectiveness of reviews from satisfied customers cannot be downplayed in the world of business. Testimonials from happy customers are a great way to build trust in your brand and influence prospects to purchase your products or service. To increase sales on your ecommerce website, display customer reviews on strategic places on your website. Pop-ups of what happy customers have said about your products should be among the top 3 things customers see once they get on your site.
- Offer a variety of payment options: No one loves a stream of options more than a paying customer on the checkout page of a website. A great way to increase sales on your website is by providing multiple payment options (credit cards, paypal, debit cards etc) to your customers. For businesses who are global and have customers in other continents, it is important to provide options that make it easy to make payment for your goods and services. Offering your customers limited online payment options will lead to an increase in cart abandonment. To increase sales on your e-commerce website, provide many familiar and convenient modes of payment for customers.
- Use CTA’s on your Website: Call-To-Actions are key elements of a webpage as they are pieces of content (button, image etc) intended to prompt users to perform an action. Examples of CTA’S include “Sign up”, “ Register”, “Follow Us”, “Subscribe to our email” “Buy Now” etc. Inserting clear CTA’s on your e-commerce site is an effective way to influence purchase as they help direct customers on how to make a purchase and sometimes influence impulse buying. Integrating clear CTA’s on different sections of your web page is an easy way to increase sales on your e-commerce site.
- Provide top-notch customer service: People visit your website for a plethora of reasons. Some visit to view your products while others visit to find ways to contact you to make an inquiry or report an issue. A great way to build loyalty in your customers is by providing top-notch customer service. This includes a quick response time, displaying means of contacting customer support(email, phone call etc.). Most business websites integrate live chats on their site to respond to customer queries or enquiries and this aids business growth and it gives customers a sense of importance.
- Simple checkout process: Nothing frustrates the purchase experience like a complicated checkout process. Most shoppers do not have the patience to visit too many pages before being taken to the main checkout page. To increase sales on your business website, simplify the checkout process by reducing the number of pages it takes to reach the final checkout page. A simple checkout process involves making sure that the shopping experience of your customer is easy and not complex. Aside from providing a better user experience, a frictionless checkout process will help your website reduce the number of bounces.
Implementing these simple yet effective strategies will help you increase sales as they will provide better experience for your customers, make shopping on your website pleasurable and also build trust for your brand.Interested in getting weekly tips on business growth? Follow Carbon business on all social media pages and get notified as soon as we’ve published a new article.
